Vintage robots are hugley collectible with a big market in the USA. This Target Robot in its original box with shooting accessories in the original sealed bag – in other words, in untouched mint condition – sold at auction for a mouthwatering record price of $52,900 (£32,000). It was sold at a Morphy’s auction in the US and owner Dan Morphy said the last record auction price of a boxed Target Robot was $16,385.
Made c1950s by Masudaya, Japan, it is famously part of the “gang of five” – the rarest of tin Robots. The 13″ robot has a built in game. Shoot his chest target and he screams, turns and goes away, only to return to be shot again! With it’s gorgeous bluish purple color with vibrant litho, it is one of the more sought after gang of five. Unlike the other robots, whose bodies are stamp molded, painted, then lithographed panels are applied, the Target’s body is completely lithographed onto flat tin, then it’s stamped into shape. The finish on the shoulders often discolors where the tin gets stretched to make the shoulder angle. This discoloration sometimes turns orange or brown. To find one without this is a really rarity.